This tv commercial is driving me crazy – the new Nutella ad, scored by what I have now learnt is a song called ‘Glorious’ by Andreas Johnson. How ridiculously pretensious can an ad about a hazelnut spread be??? The first time I saw it and heard that overblown cock rock soundtrack I thought it was going to at least be something worthwhile like a charity pursuing a cure for Muscular Dystrophy. Instead, the ad climaxes with retarded children finding their lives’ meaning in brown goo on a piece of bread. Wow. “She” (the nutella) really is “bringing me in, and checking me out and making me glorious”. I will now jab two pencils into each of my eardrums.
Unfortunately I could only find the original French version of the commercial (which explains soooo much about the pretension). I do love the kid who laughs maniacally at the end of the French ad, like he just dropped the foulest butt spray on the girl standing next to him.
8 responses so far ↓
1 Natalie // Jul 21, 2008 at 7:34 pm
Wow! You couldn’t be more right! I’ve never really left comments for these sort of things, but i really just wanted to let you know that you summed that up perfectly.
2 Amanda // Sep 29, 2008 at 1:00 am
You’re so right about the mismatch between the music and the ad – I can imagine it being used for some wanky car ad (picture: sports car driving through Euro-looking pass on snow capped hill, that sort of thing) – but Nutella? What the!
3 Jack // Oct 18, 2008 at 1:43 am
This ad is fantastic. Takes the everyday product to the next level, certainly everyone notices the ad when it comes on tv. And what a fantastic song this is too, i am downloading it now
4 Melissa // Oct 20, 2008 at 6:24 pm
I am so glad there are like-minded people out there! I absolutely love that song, but OMG what a mis-match with Nutella!
I could understand if the lyrics were somewhat related, but Glorious?!?!?!
In New Zealand, the ad a girl jumping on a trampoline.
I’m disappointed – what a lacklustre attempt at emotional advertising.
5 Sophie // Oct 20, 2008 at 8:52 pm
Jack, you are a freak. This ad is not fantastic, it is pure shit. The song is even shitter, not to mention completely inappropriate for an advertisement for a fricken condiment for kids. Perhaps you should actually READ Adam’s blog?
6 Monika // Feb 17, 2009 at 10:33 pm
Has anyone noticed it sounds like Bono from U2 singing it? Because I thought it WAS Bono I stopped questioning the oddity and how mismatched it was to the ad.
7 Paul // Jun 30, 2009 at 4:12 pm
Well yes I can understand how the lyrics might be construed as overbearing and a over ambitious marketing campaigne but if you think about young people (the target market) they are almost a race of there own, with amplified emotions and drama addiction this soundtrack is ideal. Look as the scene with the kid playing basketball and the gil walking past. That was when the song has the verse ‘checking me out …’ so it is about young love. That relates to me and other young people. It also relates to how I love food (not so much Nutella) but it relates, and so if and Advert relates then it works. It grabbed my attention and I’m not one to be easily swayed. Especially by marketing. So I actually think this advert is a good one, when compared to most adverts that have a lack in effective soundtracks and unemotive marketing. This advert works and I beleive that it was due to the soundtrack.
8 Jacob // Feb 4, 2010 at 2:29 am
Sophie, you are the only freak around here.
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